Consumers have the feeling that retailers misunderstand them

According to the latest Talend survey that was conducted by Researchscape, only 61 percent of consumers think that companies understand their needs and an even smaller proportion seem to be loyal. This means that in the future companies will have to do more for more efficient data utilisation, in order to meet increased consumer expectations. The survey also revealed that for 63 percent of companies data analysis is a top priority – informed Talend’s chief marketing officer Ashley Stirrup.