Oatly Launches Ready-to-Drink Oat-Based Iced Coffees in the UK
Oatly has announced the launch of two new ready-to-drink iced coffee products, Barista Iced Flat White and Barista Iced Caramel Macchiato, in the UK.
The range blends coffee with Oatly’s creamy oat base, providing a plant-based option for coffee enthusiasts. The Iced Macchiato is made with Arabica coffee and a touch of caramel, while the Iced Flat White is said to deliver a bigger coffee hit, Vegconomist reports.
Both products can be stored at room temperature before they are opened, though Oatly says they are best served chilled or over ice. The drinks can be found in the iced coffee section at over 400 Tesco stores UK-wide.
The new launch comes just weeks after Oatly announced that eight of its bestselling Barista Edition oat milks are now made with 100% British-grown oats. At around the same time, the company reported its first quarter of profitable growth.
Oatly has also just launched its Baristamatic oat milk in the UK, designed for use in fully automatic coffee machines. Additionally, Oatly became the first food and drink brand to be recognised as a Climate Solutions Company by the Exponential Roadmap Initiative earlier this year.
“This ambient ready-to-drink format has been developed with the growing grab-and-go audience in mind,” said Bryan Carroll, General Manager of Oatly UK and Ireland. “We are seeing a real shift in how shoppers consume coffee, with Gen Z in particular driving the surge in cold formats — a trend that continues to remain a cultural movement as we head into the New Year. Taste remains central to all Oatly innovation, and alongside the rising demand for convenience, we are excited to see the response to these new RTDs as they roll out in Tesco.”
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