Ocado launches ‘fine dining’ frozen food range for pets
Ocado is to offer a ‘fine dining’ frozen food range for pets in a bid to appeal to more “younger, urban, mindful owners”.
Pet food brand Ted’s Bowl range is set to roll out on the online retailer this week, and will feature seven types of microwavable frozen meals, reported The Grocer.
Containing human-grade meat, fish or poultry at a minimum of 70% for dogs and 98% for cats, the range is suitable for adult pets as well as puppies and kittens.
Ted’s Bowl co-founder Sara Pearson said a surge in pet ownership had “given rise to a new demographic of younger, urban pet owners”.
“They are knowledgeable about nutrition and understand that good and wholesome food helps minimise health issues. They are also familiar with the concept of freshly cooked, premium-ready meals. Ted’s Bowl is both fine dining and responsible dining for dogs and cats.”
“Scratch-cooking pet food is not an option for most consumers as it takes time, skill, and knowledge to produce properly balanced meals.”
Ocado pet food buyer Meri La Bella added: “With the launch of the Ted’s Bowl range, our all-important family pets can enjoy even more choice and diversity in what they eat too. The convenience of quality frozen ready meals that can be cooked in the microwave straight from the freezer is very appealing, and we think they will be the next big thing in pet food.”
The new range is available in Ocado from 23 Friday for £4.49-£4.59/300g.
Grocery Gazette
Related news
Only vegan food was available at Billie Eilish’s Manchester concerts
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Not much plant-based food in the British diet
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Purina supports marine life restoration in the United Kingdom
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
KSH: retail turnover in August exceeded the same period of the previous year by 2.4 percent and the previous month by 0.8 percent
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >NGM: purchasing power is increasing, retail trade is expanding – family tax cuts and food vouchers for pensioners are further strengthening turnover
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >K&H Analyst Commentary: There is still room for expansion in Hungarian stores
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >