Fidelity: Individual challenges accelerate structural trends
Retail in Europe under pressure
Most strikingly, the crisis has accelerated structural changes in people’s shopping habits: the amount spent on online channels has increased, the turnover of shopping streets and malls has decreased. In mainland Europe, shoppers have been slower to switch to online shopping than their UK, US and Chinese counterparts, but have narrowed somewhat in 2020: online growth rose by 20.6 percent between February and May, compared to the same period last year. sales revenue, and under the new restrictions introduced due to the second wave, the trend is sure to continue.
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