Magazine: Festival presence

The Coachella music and arts festival in California marks the unofficial start of the festival season. Retail trade sees great opportunities in festival presence and some retailers prepare for these events with special concepts. In spring Amazon announced that from 12 April, at the two weekends of Coachella, they will set up Amazon Locker parcel pick-up points at the festival. Trendy festival-goers will be able to order and receive sunglasses, sunscreens, cameras mobile chargers from the festival. //