Henkel Makes Beauty Care More Sustainable

By: Gyarmati Orsolya Date: 2021. 02. 24. 08:10

As part of a relaunch of the beauty care brands Nature Box, Gliss Kur and Syoss, the packaging portfolio will also be made more sustainable. For example, the use of recycled materials has been further increased. And soot-free ink has been used for black packaging.

With relaunches of the hair care brands Nature Box, Gliss Kur and Syoss, Henkel is taking a further step towards promoting sustainable packaging solutions. As part of the relaunch of the Schwarzkopf brand Gliss Kur, for example, Henkel is increasing the proportion of recycled material across its entire product range. While the new shampoo and conditioner PE bottles contain 30 percent recycled material, the PET bottles of the shampoos and express repair conditioners contain 97 percent recycled plastic.

According to Henkel, all bottle bodies are 100 percent recyclable. The reduced use of metal foil further simplifies the entire recycling process, the company says. In addition, the new black caps are made of soot-free material and are therefore also completely recyclable.