Sustainable, people-centred and experience-based

In November the World Travel Market London 2025 event focused on the most important trends in international tourism: sustainability, people-centred development and experience-based tourism.

This article is available for reading in Trade magazin 2025/12-2026.01

At the summit participants saw the promotion of investment through public-private partnerships as key, while education plays a role in ensuring that tourism remains an attractive career option for young people.