Nestlé Wins Sustainability Award with Smarties

By: Gyarmati Orsolya Date: 2021. 10. 11. 08:50

The Smarties packaging is made of recyclable paper, paper labels, or cardboard. The paper stems from sustainable cultivation. For fans of the colorful “chocolate lentils”, on the product packaging, the brand demonstrates how to properly dispose of the Smarties wrappers. The colorful brand also scored points with the scope of the conversion. The Sustainability Award jury was made up of 46 experts.

With the introduction of the new garb across the range, Smarties is the first global confectionery brand to use recyclable paper packaging, according to manufacturer Nestlé. The new Smarties range replaces 250 million pieces of plastic packaging each year. That equates to 400 tons of plastic no longer being used worldwide, the company said.

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