Hero Group acquires British brand Deliciously Ella

By: Trademagazin editor Date: 2024. 11. 03. 19:59

Swiss food company Hero Group has acquired British healthy snack brand Deliciously Ella for an undisclosed sum.

This article is available for reading in Trade magazin 2024/11

With this move Hero has entered the UK healthy snacks segment and will have the opportunity to launch Deliciously Ella products in several countries. The British brand has grown rapidly since its launch in 2016, selling more than 100 million products. //

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