Hero Group acquires British brand Deliciously Ella
Swiss food company Hero Group has acquired British healthy snack brand Deliciously Ella for an undisclosed sum.
This article is available for reading in Trade magazin 2024/11
With this move Hero has entered the UK healthy snacks segment and will have the opportunity to launch Deliciously Ella products in several countries. The British brand has grown rapidly since its launch in 2016, selling more than 100 million products. //
Related news
Innocent Drinks calls for better access to healthy food
Innocent Drinks, a number of charity partners and the IGD,…
Read more >Sainsbury’s partners with Royal Mail to install parcel lockers in stores
Sainsbury’s is the first UK chain to join Royal Mail’s…
Read more >Alcohol-free drives success for sparkling wine giant
Henkell Freixenet, one of the world’s leading sparkling wine producers,…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Healthy meat products rich in fiber and protein have been developed in Debrecen
A new product line consisting of health-promoting, fiber- and protein-rich…
Read more >German retail sales fell month-on-month in April
In Germany, retail sales fell by 1.1 percent in real…
Read more >