Young age groups over represented
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According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than 49, those in large cities and Budapest and those with higher than average income are over represented. Average households spent HUF 1614 on body lotions in 2006. Spending in households led by housewives under 29 was 20 per cent higher.
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