The resurrection of the MIRELITE brand

A 66-year-old Hungarian brand, MIRELITE has returned. József Losó, owner-CEO of MIRELITE MIRSA Zrt. from Albertirsa told our magazine that nearly 200 partners and interested businesspersons visited their stand. Many of them told they came because they were happy to recognise the well-known logo. The company sells 60 percent of its products to 66 countries, quick-frozen corn, pea and mixes sell best abroad. Mr Losó’s experience is that consumers expect high quality from frozen products.