Fruit yoghurt is going up

The value of the annual fruit yoghurt market exceeds HUF 31 billion and in the March 2010-Februyary 2011 period retail sales increased by 9 percent in value any by 3 percent in volume, from one year to another. Significant change in sales: the level of concentration was lowering – stores with a floor space of 400m² or larger realised 68 percent of value sales (formerly it was 70 percent), while smaller shops’ share grew to 32 percent. Private labels carved out 9 percent of the market. Plain yoghurts: the market valued around HUF 6 billion, value sales fell by 6 percent, volume sales were down 4 percent. Manufacturer brands’ share fell by 4 percentage points to 78 percent.