Survey about Hungarians marketing knowledge

By: trademagazin Date: 2008. 11. 27. 00:00

Marketing weaves trough our life, influences our decessions but we don't know exactly what it realy means – concludes common research of GfK Hungary and Hungarian Marketing Association.

Most people think marketing is part of
our life, but most of them say companies should give the money –
they spend on marketing- in form of price decreasing to the
consumers. 1/5 of respondors say marketing and ethic hasn't any
contact. 50% are on the opinion that the marketing is manipulation,
influence and makes needless consumption.

Related news