Coronavirus To Accelerate UK Grocery’s Digital Shift, Says Sainsbury’s Boss

The coronavirus pandemic is accelerating a digital shift in UK grocery shopping as Britons embrace home delivery, click and collect and technologies such as in-store scanning, the boss of Sainsbury’s has said.

Since the crisis started Sainsbury’s, Britain’s No 2 supermarket group, has increased online delivery and click and collect slots by nearly 50%, while sales volumes have nearly doubled.

In Sainsbury’s stores shopper participation in ‘Smartshop’, which enables customers to use in-store handsets or their smartphone to scan their shopping as they go round the store, has gone “through the roof”.

ESM