McDonald’s terminated its contract with the IOC

By: Trademagazin editor Date: 2017. 06. 21. 10:59

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McDonald’s terminated its sponsoring contract with the International Olympic Committee (IOC) after forty-one years – MTI wrote referring to the organization’s announcement. The parties agreed to immediately terminate the deal.

mcdonalds

McDonald’s was one of the 13 major sponsors of the 2018 Winter Olympics and the Tokyo Summer Games of 2018, which helped the Olympic Movement with more than a billion dollars in a four-year cycle. (mno.hu, MTI)