Growing sales for laundry detergent capsules
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2019/12/Sz%C5%91ke-Albert-ff_fmt.png)
Albert Szőke
senior product
consultant, GfK
In the first 9 months of 2019 the number of laundry detergent capsule buying households kept growing, and liquid/gel products also acquired new buyers. If we want to simplify things a bit, we can say that half of shoppers purchase liquid laundry detergents, 1/3 buy capsules and 1/4 take home the powder format. What is more, capsules are gaining ground in each demographic group and income category, too. The average household does the laundry 20-21 times a month. Laundry detergent capsules are the most popular among so-called light users; heavy users prefer liquids. //
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