Toilet cleaners showing growth

According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10 percent last year, with sales surpassing HUF 5 billion. Private labels held a market share of 18 percent in terms of value. Average price per quantity unit was up from HUF 350 in 2007 to HUF 386 in 2008. Sales of bathroom and kitchen detergents showed stagnation, with total sales around HUF 3 billion. The market share of private labels increased to 12 percent from 5 percent in 2007, in terms of value. Scrubbing powder is the third largest segment with total sales of HUF 1.5 billion. The market share of private labels rose from 11 to 12 percent in this segment. The HUF 1 billion market of window cleaners also showed stagnation, while that of floor cleaners produced 5 percent growth.