A chapter from the marketing coursebook

30 producers could present their products

This article is available for reading in Trade magazin 2024/5

Even more so because the concepts of local produce and small-scale producers are increasingly associated with quality. However, the restaurants that use them don’t actually have enough small-scale producers to work with. The VakVarjú chain has tackled the problem brilliantly: They have announced a tender for Hungarian producers who can supply ingredients and products, called VarjúGazda’s Food Pantry Programme. There were over 110 applications and after a selection process more than 30 of these had the opportunity to present their products to the owners and chefs of VakVarjú at a tasting event. //