Discover the solutions of the future on Startup Island! (Part 1)
This year, the Startup Island is organized for the second time by Trade Magazine, the leading Hungarian trade magazine for the FMCG market and the official media partner of the Sirha Budapest 2026 trade fair. The initiative aims to provide innovative start-ups with real market potential with free exhibition exposure in front of a professional audience, with the support of strong professional partners.
A total of ten startups received this privileged opportunity in 2026. Among them, we now draw attention to three companies that offer modern, practical solutions in various fields – from the digitalization of hospitality to conscious energy supply to sustainable logistics.
Here comes the new generation of online presence
With NeerY’s digital solution, restaurants can acquire more in-house diners with a personalized online presence. The average restaurant’s online presence is visited by approximately 1,000 people per month. Of these, only 3–7% book a table on average. With NeerY, this rate is 20%, which is more than three times the industry average. Higher booking rates mean more guests and higher revenue. For a medium-sized restaurant, even a 5% increase in conversions can bring in up to 500,000 HUF in additional revenue per month. NeerY works through an interactive, easy-to-install widget that addresses leads from online searches or social media.
More information: www.neery.net
The new smart food for everyday energy replenishment is here
ALLRYS represents a new form of consumption in the food market, with a Smart Food concept that does not follow a trend, but solves a problem. The Hungarian-developed and manufactured brand focuses on fast, organic and stomach-friendly energy, electrolyte and fluid replacement. Their products offer a quickly accessible, easy-to-consume alternative in various life situations, made exclusively from natural ingredients, without artificial additives and preservatives. Their products can be easily integrated into a dairy-, egg-, soy- and gluten-free diet, and are especially useful for those looking for performance and digestibility. During the development, athlete experience and modern nutrition science met.
More information: www.allrys.com
Introducing the green logistics of the future
TOURMIX Delivery offers a fast, flexible and environmentally friendly alternative to parcel delivery. Their system connects shipments with people who are already on the road, thus reducing unnecessary deliveries. Their goal is to make urban and national delivery more efficient and sustainable. In Budapest, they deliver packages in a green way, directly from the sender to the recipient, ensuring flexible delivery with the help of their partners who have been successfully operating for years. Recipients can choose the time of delivery. Their service is fast, simple and transparent for both senders and recipients, while community couriers earn money and actively contribute to a cleaner environment.
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