9th brand campagne to start in February

This year the budget is HUF 360 Million, ten well known brands are to see on 3300 posters and citylights.

In 2008 Beiersdorf, EVM, Henkel,
Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser,
a Sara Lee and Unilever take part in the action. The campagne has a
promotion website: www.marka.hu.

Branded Goods Association Hungary
started its campagne in 2000, from the beginning 30 FMCG companies's
70 brands took part, the budget enriched HUF 2 billions. The
initiative was so successful, that it has followers in Germany,
Poland, France and Norway.