Trend Research about the Hungarian Youth by Fanta

In the first part of the study, researcher was looking the using of digital technology and the digital culture between the young people. The second part spyed the attitudes to fashion and music.

According to the study the Hungarian
youth are such active by using internet and digital technology as the
youth of Western. 97% of children between 14-17 use internet for
making their social contacts better. Every second of Hungarian
teenagers hear daily almost 3 hour music, 64% of them monthly buys
new clothes. The third part of the study, takes part in September,
will research the hobbíes, entertainment facilities, and sport
attitudes.

Coca-Cola's Fanta brand sponsors the
study, because company said teenagers are an important, but elusive
market share, adults think they understand them, but it's often no
more than a situation looking through adult's eyes, a frame but not
the true. This research help us to better knowing of nowaday's
teenagers.