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Fanta image building with Windows Live Messenger
The youth between 13-24 using internet, spend weekly 7 hours in front of a quick messenger service.So its not strange, that Coca-Cola use
ads on Windows Live Messenger to build a better image for its Fanta
brand in Hungary too. The beverage company built a special internet site for the brand and gives opportunity for kids, to create their own Fanta build which can be use on WLM.
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