FÁN Group Kft: stable foundations, multichannel future strategic growth on the domestic food trade market

By: Trademagazin editor Date: 2025. 12. 04. 15:28

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In an extremely competitive and fragmented market environment, FÁN Group Kft. has grown into one of the most influential wholesale groups, standing out from the crowd with its multichannel retail model, innovative approach and consistent brand building.

Csaba Kanizsai Tóth
managing director
FÁN Group

Csaba Kanizsai Tóth, managing director of the FÁN Group: “Our fundamental strategy is to continue strengthening the domestic food trade sector, which is changing faster than ever before”.

In recent years the group has won a series of professional awards and recognitions: FÁN Group is a 5-time Value and Quality Award winner, a 3-time Superbrands and a 2-time MagyarBrands winner.

Private label: stable quality and competitiveness

The company’s private label portfolio now boasts outstanding competitiveness and reliable quality. One of the keys to its product innovation strategy is that the FÁN Group consciously monitors the consumption habits and expectations of new generations. One of the biggest challenges on the market today is supplier security and the continuous provision of adequate stock. For the FÁN Group this is one of the strategic pillars of its operations.

Digitalisation and robotics

Technological development is no longer an option, but a necessity. The managing director emphasises: the development of digitalisation and robotics is of key importance. In the coming years the group intends to focus on developing digital platforms, logistics automation and the efficiency of supporting systems. The FÁN Group’s objective is clear but ambitious: to become a multichannel wholesale group that responds simultaneously to offline, online and hybrid consumer demands. (x)