This is why many people still choose shops instead of buying online

By: Trademagazin editor Date: 2024. 10. 02. 16:32

According to a recent EY international survey of more than 23,000 consumers in 30 countries, shoppers still prefer to examine products in person before buying, which favours traditional shops over digital stores.

This article is available for reading in Trade magazin 2024/10

57% of respondents wish to physically see and touch the product they plan to buy, and two-thirds also seek the advice of an in-store expert when making a high-value purchase, in order to make an informed decision. 68% of consumers are happy to receive AI-powered personalised offers and promotions, but many are particularly annoyed by intelligent chatbots. //