Night of Thousand Lights: International Day for missing children

Thirteen thousand juveniles were reported missing in Hungary over the last year. The Milk Carton action to be renewed and be extended with the School Milk action. The Szentkirályi mineral water group also joined the program with the Emese product. TakarékPont has became the leader of the initiative.

Nine children were found with the help of milk cartons.

The Milk Carton action launched in 2011, has proved to be successful. The program was launched in the scope of the Night of Thousand Lights. Thanks to the Alföldi Tej Kft. the faces of nearly 30 lost children have been printed on the milk boxes. Nine of them were found. More than three million milk cartons have been marketed with the pictures of missing children, but this year the campaign will not only be renewed but also will be expanded. The social initiatives this year will be complemented with the School Milk action. The photos of missing children will be seen on 2-300 thousand school milks per month.