EY & Oxford Analytica: this is how investors’ expectations become stricter

Greenwashing happens quite open

Companies worldwide are paying more and more attention to operating sustainably. This is the only way they can meet the growing expectations of environmental protection and decision-makers sensitive to social issues. According to the EY study, for nine out of ten institutional investors, non-financial performance plays a prominent role in their investment decisions. In addition, ESG financial funds that finance responsible companies increased by 53 percent to 2.7 trillion dollars last year alone.

“The situation of companies looking for funds is made more difficult by the fact that, as a result of the appearance of green financial funds, several companies started so-called greenwashing, that is, they make their activities look better than they really are. This has a negative impact on responsible market participants. It is increasingly difficult for them to prove that they meet the strict expectations of investors”

– emphasized Ákos Lukács, head of the EY Sustainability and Climate Change Services Business Unit.

EY