EY: our shopping habits will change forever

By: Trademagazin editor Date: 2020. 08. 06. 11:48

In the long run, one in two people’s consumption habits will be transformed by the health emergency worldwide, according to EY’s international research of more than 14,000 people. After the crisis, a significant proportion of customers would return to their normal way of life, but they do not trust that this can be fully achieved. Because of the evolving needs, companies need to rethink their services.

An increasing proportion of shoppers (40 percent) are confident that they can eventually return to their usual consumption habits, but opinions are also divided on the extent to which this is conceivable. The EY Future Consumer Index study identified five distinct groups of these buyers according to what factors influence their decisions.