EY: Customers fear data theft – global research

By: Trademagazin Date: 2024. 06. 18. 11:28

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More and more customers are worried about the leakage of their data provided during the purchase, which forces retailers to take action as well, according to EY’s latest international survey of more than 23,000 consumers in 30 countries.

The fact that customers feel less and less secure about their data over the past year makes it difficult for retailers. Nearly two-thirds of consumers (61%) fear having their identity stolen, and more than half (54%) fear that the company they share information with will be the victim of a cyber attack.

“Strengthening the information security of your organization should be at the top of every business leader’s priority list. This is his well-conceived self-interest. In addition, the so-called NIS2 directive of the European Union now encourages, among other things, digital service providers with over 50 employees. They must take concrete measures to increase their level of cyber defense”

– emphasized Mihály Zala, head of the cyber defense business of EY Hungary.