Yearly HUF 33 billions as pocket money in our childrens' hands

According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or car.

 The average 8-14 years old child has
monthly 3300 pocket money, it means that the whole children in this
age in Hungary has a sume HUF 33 billions. Children are conscious
buyers, they look at the brand and the quality, most of them know it
from the first moment what he or she want to buy.

Children procure informations at first
from their friends and school mates, the smaller from their parents,
as secondary information source work the tv and the internet. Among
children between 8-14 the favorit tv chanel is RTL Klub, on the net
they are interesting about Startlap and the community sites. The most
popular magazin is the Bravo.