Annual sales of 300,000 hamburgers ensure the survival of 700 gray cattle

By: Trademagazin Date: 2024. 06. 07. 11:09

Its ancestors may have arrived in the Carpathian basin with the conquering Hungarians, and it nearly died out in the 1960s. Kenyeres Birtok, which owns more than 15 percent of the total domestic gray cattle herd of 7,500 animals, 1,200 animals, undertakes no less than to bring gray cattle into the 21st century. century, and by literally putting it in our hands – in the form of a hamburger, unique in the whole world.

Birtok is the first market player to cover the entire product chain, from breeding through processing to the ever-expanding national street food network serving the end consumers, taking part in the economic maintenance of the breed in such a complex way.

The population of Hungarian gray cattle has increased significantly in recent decades, after being almost on the verge of extinction in the middle of the 20th century. Since the 70s, its stock has been growing continuously. In addition to the iconic Hortobágy gulya, which is also responsible for preserving the gene pool, more and more private farmers are also taking on the responsibility of keeping gray cattle, which require strictly regulated housing conditions.