PENNY has frozen the prices of 250 of its products until the end of the year

Eszter Kazatsay, Head of Communications at PENNY in Hungary

PENNY’s loyalty program, which has been operating since 2009, has recently undergone a complete transformation. Thanks to the recently introduced innovations, the loyalty card is now available to customers not only in plastic form, but also in digital form – together with the coupons that appear there – via a smartphone application. It is important to point out that it is also possible to digitize the previously issued plastic PENNY Card, which of course can still be used in its physical form.

At the end of July, one of our country’s leading retail store chains announced its budget-friendly price cap for customers participating in its loyalty program, for the first time for 200 products. Now, by expanding the product range with another 50 products, it has extended this until the end of the year.

PENNY