The Hajdú yogurt cheese won Product of the Year Award

The Hajdú yogurt cheese distributed by the Kőröstej won the Product of the Year Award 2016 in the cheese category. The winners of the awards based on the perceptions of the consumers were announced yesterday. 95 percent of the tasters were largely satisfied with the product, which is also popular abroad.

The Product of the Year is one of the most important innovative products rewarding system. It is based on the choice of the consumers. To the program, the manufacturers and distributors can enter their new, innovative products, where they can compete with each other in different product groups.
The Product of the Year award was launched in 2012 in Hungary. On the basis of GfK Hungária’s poll of 2,000 people this year the Hajdú yogurt cheese has become the best in the cheese category.