Euroshop: Let there be light

The lighting sector at EuroShop 2014, The World’s Leading Retail Trade Fair, is booming. From February 16 – 20, 2014, the lighting segment occupied the entire Hall 11 with 178,680 square feet of net exhibition space at the fairgrounds in Düsseldorf, Germany. The complete spectrum of modern lighting technology and design for store lighting was be presented – from light for promoting sales, light as an emotional design tool in store design and light for corporate concepts to energy-efficient and sustainable architectural lighting.

To cater to the growing number of designers who specialize in lighting concepts for retail, EuroShop 2014 featured a new dedicated platform: the “Lighting Designer’s Zone”. This special area was centrally located within Hall 11. Visitors got the latest information on current projects and light planning options and receive expert advice on custom lighting design solutions. The concept of the “Lighting Designer’s Zone” followed the example of the “Designer Village” (for architects and designers with a retail focus) which has been a successful part of EuroShop since 2005.