EuroShop 2017: Wanzl-answers for megatrends

t’s EuroShop! The leading international trade fair is opening its doors to visitors from all over the world from 5 to 9 March this year in Düsseldorf. As one of the largest exhibitors and leading retail partners of global commerce, Wanzl will be presenting its food and near-food solutions for the upcoming consumer revolution in hall 13/stand A89.

What does the future look like for traditional retail around the world? How are online and offline services connected to generate sales in shops and on the web? #uptrade with wanzl uses its 1,400 m2 to present ideas that offer traditional retailers a real competitive edge.
Digital data with Wanzl Connect

The focus is on digital data with Wanzl Connect, because experiencing the customer journey through the shop requires data acquisition that is on a par with the online players. Wanzl’s smart RFID-enabled shopping trolleys provide precise figures, allowing retailers to adjust the store in the most appropriate way to increase customer loyalty and to bring cash into the tills. Digital technologies connect mobile terminals for shopping lists, self-payment and indoor navigation. If customers shop online, Wanzl logistics solutions for home delivery really keep things moving with the “picks per hour”.
Brand identity is what makes you unique

e-commerce is booming. However, shops for food and near-food items are, and will remain, the main place for inspiration and entertainment, incorporating emotiveness, brand identity and an unlimited shopping experience. The Wanzl shopfitting boxes lead the way in demonstrating a retail experience which strikes the perfect balance between the staging of the shop and product presentation. They create a unique and fresh brand identity for each store. For the first time, Wanzl is also incorporating a till area in the design of the shop, developed by the company specifically for this purpose. Convenience is another major topic in 2017, and Wanzl is calmly keeping up as a system partner, offering innovation and providing tasting stations that tempt customers to make purchases. The first updates from Wanzl will be available before EuroShop 2017 at uptrade.wanzl.com.