A Europe-wide adventure with Pepsi

In Pepsi’s latest campaign, on 13 May Saiid aka Márk Süveg – founder of rap group Akkezdet Phiai – started off on a journey to the UEFA Champions League final in Cardiff. Participants of the game get the chance to decide on Pepsi’s Facebook page which route Saiid should take and what kind of challenges he should face during the trip.