European fruit and vegetable growers joined together for European products
European fruit and vegetable growers joined together and launched a campaign to protect the internal markets of the European Union. The main goal of the initiative is to encourage customers to buy vegetables and fruits produced in the EU.
The campaign emphasizes the quality and safety of European products while asking for support for EU farmers. Farmers in the Mediterranean region are often in a difficult position in price competition, especially against suppliers from North Africa and South America. While EU producers are bound by strict regulations, products from third countries often do not meet the same strictness.
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