European Purchasing Power 2024: Hungary in 30th place

By: Trademagazin Date: 2025. 02. 18. 12:10

According to the latest analysis by GfK, the average purchasing power per capita of the European population in 2024 will be 18,768 euros, which is an increase of 3.9% compared to the previous year. However, there are significant differences between the 42 countries analyzed: while Liechtenstein continues to lead the ranking with a purchasing power per capita of 70,180 euros, Ukraine is a distant second with only 2,878 euros.

Hungary’s position in the European field

Hungary is ranked 30th in the ranking, which is a one-place drop compared to the previous year. The purchasing power per capita is 11,570 euros, which is 38% below the European average. The differences in purchasing power within the country are significant: while the residents of Budapest have an average of 15,029 euros, Szabolcs-Szatmár-Bereg county is a distant second with 8,988 euros.

Regional differences in Hungary

The counties with the highest purchasing power are located near the Austrian border and around Budapest:

Budapest – 15,029 euros
Komárom-Esztergom County – 12,515 euros
Fejér County – 12,364 euros
Pest County – 12,306 euros
Veszprém County – 11,588 euros

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