HelloFresh introduces ready-to-eat service Factor to Europe
HelloFresh Group has expanded its ready-to-eat brand, Factor, to the Netherlands and the Flanders region in Belgium. Other countries on the continent will follow suit. “Bringing Factor to Europe is a significant stride in HelloFresh’s multi-tier brand strategy.”
HelloFresh has targeted the ready-to-eat segment to broaden its overall addressable market. A few years back, the German company acquired the American enterprise Factor, known for its delivery of freshly prepared meals.
HelloFresh states that Factor now commands a market share of no less than 60 percent in the United States. Earlier this year, the service made its debut in Canada, and now it is extending its reach even further.
Factor launches in the Netherlands and Belgium
The decision to launch in the Netherlands and Belgium stems from the high adoption rate of ecommerce food solutions and the strong consumer preference for convenience there.
Factor customers receive their meals fresh and they remain viable for a week when stored in the refrigerator. These meals are curated by chefs and dietitians based on customer needs research. Factor offers a selection of 12 fresh meals per week, suitable for both lunch and dinner. Similar to HelloFresh, Factor operates through a subscription model, allowing customers to pause, modify, or cancel at any time.
Convenience without compromise
Rolling out this new service in Europe is the next logical step for HelloFresh’s journey toward becoming an integrated food solutions group. This move opens up new customer segments. Just last year, HelloFresh introduced its Green Chef meal box service in the Netherlands, catering to health-conscious consumers with specific dietary preferences.
Related news
Alibaba International helps global retailers with new AI agents
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Jumbo to exit Everest and Epic Partners purchasing alliance
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Online supermarket Picnic launches subscription model
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
K&H Analyst Commentary: Hungarian industry continues to decline
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >KSH: industrial production fell by 7.3 percent compared to the same period of the previous year and by 2.3 percent compared to the previous month
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >NGM: fixed 3 percent SME loan launched on October 6
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >