Magazine: Hungarian retail trade among the best in Europe

In Q4 2017 like for like value sales grew by 8.2 percent in Hungarian food and drug product retail. In the same period the European average was plus 4.4 percent – revealed Nielsen’s quarterly analysis, the Growth Reporter. Like-for-like volume sales were up 3.6 percent in Hungary – in Europe this growth rate was only 1.8 percent. Prices increased by 4.7 percent on average in the Hungarian FMCG market, while in Europe prices elevated by 2.6 percent.

In Hungary the market of food products produced an 8.7-percent increase in value sales and drug products were sold for 7.6 percent more. Both performances represent a record level in the last two years. Nielsen’s client executive Gergely Kovács told: all mega-categories and channels realised higher value sales, which indicates general and stable consumption growth. Retail sales were up in all 21 countries surveyed b Nielsen’s study, with Turkey leading the way at +16.8 percent and Hungary as the runner-up with + 8.2 percent; Slovakia was third with +7.5 percent. . //