(HU) Euromonitor International: a kiskereskedők bizakodóak az idei Valentin-nap kapcsán

Euromonitor’s analysts say that slow growth and high inflation, with ongoing energy pressures, rising cost of capital, a tight labour market, geopolitical risks and a reset of globalisation continue to impact demand and discretionary spending for luxury and online consumers including those buying gifts, experiences, alcohol and chocolate for special occasions but there are good reasons why retailers remain hopeful.

Chocolate forever popular and a favourite for self-love with consumers

Carl Quash III, Head of Packaged Foods and Snacks at Euromonitor International, said that gone are the days when Valentine’s Day was meant only for couples. Today, more than half of Americans are either single, divorced, or widowed and globally that figure is 53%. In the future it’s expected to stay way meaning more opportunities for self-love/self-treating or even non-romantic treat sharing.

Hershey’s, Lindt and Reese’s are the big three in the seasonal chocolate market and combined they account for around 20% of global sales.

“I’m seeing interesting responses to the Valentine’s Day innovations this year. Namely, the Reese’s heart-shaped chocolates – which consumers have been cheekily buzzing about online that the shape resembles something entirely different. I’ve also seen smaller packs from premium chocolate brand Ghirardelli – really executing on relevant dimensions of affordability and healthy treating, yet still keeping indulgence intact.”

“The challenges with cocoa and sugar supplies and costs are expected to contribute to seasonal chocolate price growth and thus sales in the years to come. In 2024, we’re expecting global seasonal chocolate prices to grow around 3.5%.”

Wine and spirits still popular for special occasions but not with younger people

Matthew Barry, Food and Beverage Insight Manager at Euromonitor International, said the big question was whether consumers were going to make Valentine’s Day something still worth splurging on given their tight budgets.

“Wine still has a romance about it. Red wine, with its positioning as ideal to accompany fancy meals and, sparkling wine, linked to celebrations, are especially important since they are not only given as gifts but also consumed on the day itself.

“But wine’s appeal is weakening with the younger generation, many of whom do not drink or prefer ready to drink (RTDs) and spirits. They are also in fewer long-term relationships serious enough to require doing something big on Valentine’s Day. Consumers are still buying something special for the day but for friends, family members and pets.”