Ethics, health and toys

It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A cornerstone of SIÓ-ECKES’ strategy is to guarantee the healthy development of children with their products and activities.

Therefore the company’s credo is that with children’s products ethics is the keyword – not only in communication but also in product development. Györgyi Nagy, the PR-consultant of SIÓ-ECKES told our magazine the company absolutely agrees that manufacturer have a great responsibility for what children learn and what kind of relationship they have with the world around them. SIÓ-ECKES Kft.’s Thank you, SIÓ! Schoolbag Programme, first launched in 2008, reaches tens of thousand families through teachers and brings joy to the lives of schoolchildren, making their communities stronger. Zewa believes that teaching children about hygiene when they are 3-6 years old is of crucial importance. They developed their Zewa Kids product family to make this learning process more fun for the little ones. Toilet papers and handkerchiefs with small animal figures help children learn about animals in a playful way and about good hygiene practice at the same time. Wet toilet paper can be used to replace wet wipes, making it easier for kids to quit wearing diapers because the fresh feeling and comfort remains. Réka Nagy, regional product manager with SCA Hygiene Products Kft. informed us that the company supports the ‘Think Healthy’ programme, through which they reach 55,000 kindergarten kids and their parents with samples and toys each year. They are also regular sponsors of the Children’s Island.