Nielsen: the real business live closely with the World Wide Web

When thinking about the purchase of food and beverages, one-third of the Hungarian Internet using consumers intend to use online tools in the next six months, to inquire or purchase something. Essentially Nielsen found the same ratio in the average of thirty European countries.

The Nielsen consumer information and knowledge services company measured the consumers’ openness in relation to twenty e-commerce product groups.

The Hungarian internet consumers are the most susceptible in food products and footwear, in addition to consumer electronics, and cell phones. More than half of the Hungarian respondents are planning use the Web within six months in order to obtain information or to buy.