Nescafé Espresso Concentrate percolates in the U.S. market

Nescafé is turning up the heat on cold coffee. The Nescafé Espresso Concentrate will allow consumers to make barista-style, personalized cold espresso beverages at home. It is available in black and sweet vanilla lines.

The launches come as consumer demand for coffee, especially the iced version, rapidly grows across the world – Food Dive reported. The surge in global coffee consumption is being driven by younger generations. Nestlé, which owns the Nescafé brand, estimated one of every three cups of coffee consumed outside of the home is a cold coffee.

“Through the Nescafé Espresso Concentrate, we want to capture what younger generations of consumers are looking for: cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home,” Axel Touzet, head of Nestlé’s coffee brands strategic business unit, said in a statement. “We are enabling them to create café-style beverages in an instant without any extra machinery.”

Nestlé said its espresso concentrate easily dissolves in water or milk, which allows people to mix it with ice and water or milk and then customize an iced mocha, macchiato, or cappuccino. This enables Nestlé to replicate at home the barista-style drinks shoppers purchase in coffeehouses — a shift that has gained momentum amid the surge in inflation during the last few years.

Nestlé has a significant presence in iced coffee. The CPG giant brought its popular Coffee Mate creamer brand into iced coffee in 2023. It was the first major innovation for the brand since its inception more than 60 years ago. Other offerings in its portfolio have a cold brew presence, including Blue Bottle.