Starbucks to introduce an espresso machine

The U.S. coffee chain Starbucks is attacking the market position of Nespresso. The company has announced that before the summer they will launch a high pressure espresso machine: the Versimo. The device will be operated with starbucks coffee capsules.

The machine will be sold the first time in restaurants selected by the Starbucks network in the United States and in Canada, as well as in “certain” international markets. “In Europe, France, England, and perhaps Germany will be the test markets, but now the contract is only for the United States and Canada” – said Olivier Mendez de France marketing director.

(M.B., franchiseportal.hu)