Sensible eating vs. silly eating

The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and community level’ aimed at having the representatives of the health industry, research, food industry and retail trade, decision-makers, gastronomy and dietary experts sitting around the same table.

Those present talked about shoppers looking for personalised product advantages and how the technological development supports this trend. For instance in 2018 more than 1.5 billion people were using some kind of health-related smartphone app. In spite of the fact that so much health information is available to shoppers, there are more illnesses resulting from an unhealthy lifestyle than ever before.