Swedes also feeling the rising prices

The Lidl chain is attracting an increasing number of customers in Sweden. Nearly a quarter of Swedes visit a Lidl store at least once a month. According to the ShopperTrends survey conducted by the Swedish Nielsen subsidiary, the growing popularity of Lidl is a sign of Swedish consumers becoming increasingly sensitive to prices and the price/value ratio. At present, 23 per cent of Swedes visit Lidl stores, whereas this figure was only 15 per cent two years ago. The most important consideration for Swedish consumers is to be able to buy everything they need in one place, while the presence of well-known brands is also important.