Erwin Müller won his second “Goldener Zuckerhut” award – Unparalleled Lifetime Achievement in Retail

On November 11, 2024, Berlin hosted the prestigious award ceremony where Erwin Müller, the founder of Müller Holding, was awarded the “Goldener Zuckerhut” for the second time. The award, which is given to the most prominent players in the German food industry, honors Müller’s unprecedented entrepreneurial career and his contribution to the sustainable development of downtown retail.
Müller, who already received the title of “Entrepreneur of the Year” in 1998, has now joined the elite circle of honorees who can claim both accolades. In his speech, Christoph Werner, the managing director of the dm drugstore chain, emphasized Müller’s innovative approach and his ability to breathe new life into downtowns after the decline of traditional department stores.

“Müller reshaped downtown retail with a product offering and sales strategy that is still highly relevant and economically sustainable today,” said Werner, who believes that Müller sets an example for modern entrepreneurs.