At the end of last year the FMCG market expanded in value

In Hungary the value of grocery, household chemicals and cosmetics retail turnover was up 0.4 percent in the 4th quarter of 2013 from the base period of Q4 2012; volume sales dropped 3.3 percent. In the same period these products’ average price elevated by 3.7 percent – we learn from the quarterly published Nielsen Growthreporter. According to Jacques Vandenheede, retail insights director of Nielsen in Europe, in the 21 European countries surveyed the average 1.7-percent growth in nominal sales was smaller than the 3 percent measured in Q3 2013. He pointed out that in Q4 2013 the growth in the average price of household chemicals and cosmetics was 2.3 percent, the smallest since early 2011. Volume sales in retail decreased not only in Hungary but also in another 12 European countries.