Grocery retail sales augmented in both value and volume

Between December 2013 and November 2014 value sales in grocery retail increased by 5 percent and volume sales expanded by 4 percent. Products in the 90 grocery categories audited by Nielsen were sold in the value of HUF 1,465 billion. From the top 10 categories value sales grew faster than the average in these: cheese (10 percent), carbonated soft drinks (5 percent), mineral water (7 percent), fruit juice (12 percent), sour cream (10 percent). Volume sales of carbonated soft drinks rose 5 percent, fruit juice sales surged 7 percent, praline sales were up 11 percent, 12 percent more energy and sports drinks were sold and crisp sales bettered by 15 percent. The share of stores smaller than 200m² was stable at 26 percent and the 201-400m² channel remained at 8 percent. However, stores with a floor space above 2,500m² saw their share drop from 30 to 28 percent, while the 401-2,500m² channel expanded from 36 to 38 percent. Regions: the central part of Hungary was responsible for 33 percent of value sales.