Growing markets of refreshers
According to Nielsen research 7% more beer, 16% more mineral water, 17% more fruit juice were sold in Hungary between October 2006-September 2007.
Store types and quantum of sold refreshers in Hungary October 2006-September 2007.
|
Type of the store |
beer |
Soda |
Mineral water |
Fruit juice |
|
Over 2 500 sqm |
21 |
24 |
33 |
27 |
|
401-2 500 sqm |
27 |
26 |
43 |
33 |
|
201-400 sqm |
6 |
7 |
7 |
9 |
|
51-200 sqm |
20 |
22 |
11 |
18 |
|
50 sqm and less |
26 |
21 |
6 |
13 |
Source: Nielsen
Price increase at refreshers Forint/liter.
|
Segment |
2006 September |
2007 September |
Increase % |
|
Beer |
263 |
275 |
5 |
|
Soda |
106 |
115 |
8 |
|
Mineral water with gas |
44 |
45 |
2 |
|
Mineral water no gas |
58 |
58 |
0 |
|
100 % fruit juicie |
259 |
277 |
7 |
|
Fruit Nectar |
220 |
233 |
6 |
|
Fruit drink |
148 |
161 |
9 |
Source: Nielsen
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