Growing markets of refreshers
According to Nielsen research 7% more beer, 16% more mineral water, 17% more fruit juice were sold in Hungary between October 2006-September 2007.
Store types and quantum of sold refreshers in Hungary October 2006-September 2007.
|
Type of the store |
beer |
Soda |
Mineral water |
Fruit juice |
|
Over 2 500 sqm |
21 |
24 |
33 |
27 |
|
401-2 500 sqm |
27 |
26 |
43 |
33 |
|
201-400 sqm |
6 |
7 |
7 |
9 |
|
51-200 sqm |
20 |
22 |
11 |
18 |
|
50 sqm and less |
26 |
21 |
6 |
13 |
Source: Nielsen
Price increase at refreshers Forint/liter.
|
Segment |
2006 September |
2007 September |
Increase % |
|
Beer |
263 |
275 |
5 |
|
Soda |
106 |
115 |
8 |
|
Mineral water with gas |
44 |
45 |
2 |
|
Mineral water no gas |
58 |
58 |
0 |
|
100 % fruit juicie |
259 |
277 |
7 |
|
Fruit Nectar |
220 |
233 |
6 |
|
Fruit drink |
148 |
161 |
9 |
Source: Nielsen
Related news
Related news
Sharp price competition and challenges in the Hungarian food industry
Serious price competition has developed on the Hungarian food market,…
Read more >
Hungarian customers want a stress-free Christmas: they shop online in advance and spend over HUF 100,000 on gifts
Hungarians plan to spend more than HUF 100,000 on Christmas…
Read more >
The rise in food prices has fallen, and no significant increase in prices is expected until the end of the year
In the past two years, consumers in Hungary experienced a…
Read more >
